New Malayalam release Rathinirvedham can now be termed as a super hit. Menaka Sureshkumar produced Revathy Kalaamandhir's TK Rajeevkumar directed Rathinirvedham is a remake of Padmarajan-Bharathan 1978 classic by the same name.
It should be noted that this new Malayalam movie Rathinirvedham, which was made on a cost of approximately Rs 1.55 Cr has netted in around Rs 2 Cr (from various rights) even before the release of the film. The television rights of the film was sold before release for Rs 1.50 Cr, overseas, India domestic and DVD/CD rights went for another Rs 50 lakhs.
This new film Rathinirvedham released on June 16, 2011 in 70 screens took an extraordinary opening and collected a whopping Rs 1.15 Cr as distributors share from 70 screens in its first week. As a result of this, it turns out to be a new record that this new Rathinirvedham is now the film that turned 100 % profitable for its producer in the shortest number of days from its release.
This new film Rathinirvedham which has Shwetha Menon playing the iconic Rathi Chechi (Jayabharathi's role in the original) is expected to make a total share of approximately Rs 2.50 Cr during its theatrical run. Producer Suresh Kumar's plan to remake the yesteryear classic Rathinirvedham after a long gap of about 33 years has turned out to be gold.
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